SMART continues to be an important platform for Saba Tourism to strengthen relationships with international partners, connect with new buyers, and expand the island’s visibility in key source markets. The event provides valuable opportunities for face-to-face networking and business development within the global travel trade.
A strong focus for Saba Tourism at SMART 2026 is collaboration with both international stakeholders and neighboring tourism boards across the region, reinforcing the Northern Leeward Islands as a diverse multi-destination experience.
As part of the “Meet the Neighbors” initiative, a group visit to Saba took place on the Friday of the event, where participants experienced a day trip to the island, conducted site inspections at local properties, and explored key tourism offerings firsthand. The visit provided buyers and partners with a deeper understanding of Saba’s product and its appeal as a unique nature and adventure destination.
SMART remains a key event for increasing awareness of Saba as a sustainable and distinctive Caribbean destination while strengthening regional tourism cooperation and trade relationships.
