Saba Tourist Bureau to Host Social Media Training for Tourism Partners and the Public

The Saba Tourist Bureau will host a special social media training with Diederik Kemmerling—entrepreneur, investor, and digital strategist on Monday, October 13, 2025, at the Eugenius Center.

Kemmerling is the founder of The Lab Digital Marketing Agency (Aruba, Curaçao, Colombia) and current President of the Aruba Chamber of Commerce. He has led innovative campaigns in collaboration with Google and Meta, and invests in hospitality and real estate, including the Landmark Boutique Hotel in Medellín. His work focuses on elevating Caribbean business potential through strategy, technology, and cross-border collaboration.

Training Topic: From Posts to Profits: Making Social Media Work for Your Island Business

 

Attendees will learn practical skills, including:

· How to plan a content calendar around seasons, events, and services.

· What to post, how often, and how to stay consistent.

· Tips for creating professional content with beginner-friendly tools.

· How to track performance and make improvements.

· When and how to invest in ads effectively.

Event Details

· Public Session: October 13, 2025 | 5:45 – 7:15 PM | Eugenius Center

· Who should attend: Community members and local businesses seeking to strengthen their digital presence.

· Cost: Free

The public session is open to everyone and local businesses who want to strengthen their digital presence and grow their business through social media and knowledge. There will also be a morning session at 10AM for Tourism and Hospitality partners. Our goal is to equip Saba’s community, businesses and partners with practical, immediately applicable skills. The Saba Tourist Bureau encourages everyone to join this valuable training opportunity and gain insights from one of the Caribbean’s leading digital marketing experts.

For more information, please contact Tori Carter at tori.carter@sabagov.nl.