The presentation was held in partnership with Diamond PR, which oversees STB’s North American public relations strategy, and Breeze Travel Solutions who will be managing the booking platform Partners in the tourism industry were then given an in-depth look at how these collaborations will shape Saba’s tourism development in 2026 and beyond.
Diamond PR highlighted their focus on presenting curated and authentic travel experiences, catering to travelers who value cultural understanding and meaningful connection with a destination. Central to this approach is positioning Saba as a quiet escape, where visitors can recharge and be renewed through nature.
A key component of the strategy also emphasizes experiences that offer travelers immersive opportunities to engage with Saba’s culture, people, and traditions while supporting sustainable tourism practices.
Diamond PR noted that awareness of Saba as a destination has grown significantly in recent years, with travelers becoming increasingly knowledgeable about the island. This growth has been supported by international exposure through platforms such as the International Media Marketplace and Saba’s recent inclusion in The New York Times’ “52 Places to Go in 2026”, where the island was highlighted as an environmentally conscious travel destination.
Breeze Travel highlighted the platform’s role in strengthening Saba’s online presence and improving accessibility for travelers. The system will provide a seamless way to plan and book a complete Saba experience, while also expanding the island’s exposure by increasing visibility across additional markets. More details about the booking platform will be shared closer to the launch.
Together, these efforts reinforce Saba’s positioning as a destination for travelers seeking organic, enriching experiences that focus on nature, community, and authenticity.
