Created to give first-time visitors a well-rounded introduction to Saba’s tourism product, the program gave participating journalists the opportunity to immerse themselves in the island’s rich culture, natural beauty, and warm hospitality through a range of activities. During their stay, they explored Saba’s iconic villages, visited the museum and heritage center, toured the new Scenery Hotel, and enjoyed local dining. The itinerary also included snorkeling and diving in the Saba Marine Park, a hike to Mas’Cahone’s, and a memorable Saba Lace workshop.
The visit provided the group with a deeper appreciation for Saba’s distinct appeal as a Caribbean destination, particularly for travelers seeking nature, authenticity, and genuine connection with culture and community.
Press trips remain an important part of the Saba Tourist Bureau’s strategic marketing efforts, helping to expand the island’s reach while generating thoughtful, visually compelling media coverage. Additional press visits are planned throughout the year in partnership with both North American and Dutch PR agencies.
